Sales Recruitment in Madrid for SaaS & Tech Companies

Tactic Talent is a specialist sales recruitment agency based in Barcelona. Alongside our Barcelona work, we run searches for companies building or growing a commercial team in Madrid, whether it is a first Account Executive for the Spanish market, an enterprise seller close to corporate buyers, or a sales leader for Spain and LATAM.

Why Companies Hire Sales Teams in Madrid

Madrid concentrates a large share of Spain's corporate and enterprise headquarters, which makes it a natural base for teams selling into large Spanish accounts, the public sector and regulated industries. For SaaS and tech companies, that means shorter distance to the buyer, more face-to-face meetings and enterprise sellers who already know how Spanish procurement works.

Madrid is also a common base for Spanish-language teams covering Latin America. Many companies run a split model: enterprise and Spanish-market roles in Madrid, multilingual roles covering other European territories in Barcelona. We recruit for both, so you can build one coherent team across the two cities.

Madrid or Barcelona: Which Fits the Role?

• Madrid for enterprise selling into Spanish corporates, Spain-only territories and Spain + LATAM leadership roles.
• Barcelona for multilingual teams covering several European markets from one hub, with native German, French, Dutch and Nordic speakers.
• Both when you need Spanish-market depth and European language coverage at the same time.

On compensation, Madrid tends to pay slightly more on base for comparable roles, often five to ten per cent, as an indicative market observation. Our sales salary benchmarks for Barcelona and Spain cover the ranges in more detail.

Roles We Recruit in Madrid

• Sales Development Representatives (SDRs) and Business Development Representatives (BDRs)
• Account Executives, Mid-Market and Enterprise
• Customer Success Managers and Account Managers
• Sales Managers and Team Leads
• Head of Sales, VP of Sales and Country Managers for Spain
• Chief Revenue Officers (CROs) and Commercial Directors

How a Madrid Search Works

Every search starts with a discovery call to map the role, the territory, realistic salary ranges and candidate availability. We then combine our network with targeted outreach to passive candidates, assess each profile for sales track record, market knowledge and language level, and present a vetted shortlist. First interviews typically take place within 8 weeks of the discovery call.

The fee model is the same as in Barcelona: a small retainer to open the search plus a success fee on the hire, agreed in writing upfront, with a 3-month replacement guarantee. See how our fees work.